Tuesday, September 30, 2008

Soon to come in the MSM text book series: Supply Chain Management (SCM)


Prof. Dragan Nikolik will be involved in editing this book. Here is the list of topics from MSM’s core syllabus in SCM. Ask the editor(s) whether the book chapters will exactly follow the syllabus topics or whether modifications are planned. 

·      General Introduction

  • Operations Management

§       Introduction to OM

§       Forecasting

  • Operations Management

§       Capacity Planning

§       Inventory Management

  • Management Science

§       Decision Analysis, Decision Criteria

§       Decision Analysis, Using Sample Info

  • Management Science

§       Optimization: Linear Programming

§       Optimization: Special LP: Transportation

  • Information Technology for SCM
  • Procurement & Outsourcing
  • Customer Value and SCM
  • Process Modeling, Simulation, IT and DM

§       Systems Thinking

§       An IT tool for Decision Making

  • Supply Chain Integration

§       Bullwhip Effect

§       Applications: the world flower markets

  • Coordinated Product & SC Design
  • Strategic Alliances
  • International Issues 

Soon to come in the MSM text book series: Business in the Global Arena (BGA)


Profs. Arthur Sybrandy, Robert Goedegebuure, and Ronald Tuninga are coordinating the BGA text book.  Contact them if you wish to contribute a chapter or a case. Here is the list of topics from MSM’s core syllabus in BGA. Ask the editors whether the book chapters will exactly follow the syllabus topics or whether modifications are planned.

  • Understanding Globalisation
  • Economic Performance in the Global Arena: The Rise and Decline of Countries
    • Economic performance, growth and wealth – A long-term view

o      Shifts in global production

o      Measuring economic performance

o      Sources of economic growth and wealth

  • Economic and human development
    • Pathologies in economic performance: Depressions, slumps and high inflation
    • National economies in a globalizing world

o      Economic linkages and economic integration

o      Linking economies: The exchange rate

o      Measuring linkages (Balance of Payments Analysis)

  • Global Trade and Investment
  • Global Macroeconomics

§       The impact of global macroeconomic dynamics on corporate strategy

§       Understanding goods market developments

o      Consumption, investment and savings

o      The role of the government and the government budget

o      The world market for goods and services

§       Understanding financial markets and the workings of monetary and fiscal policies in the global economy

o      Financial markets in the economy

o      The role of central banks

o      Monetary and fiscal policy

o      Monetary and fiscal policy in open economies

§       Inflation, unemployment and the business cycle

o      Labour market developments and aggregate supply

o      Inflation and unemployment

o      Understanding the global business cycle

§       Macroeconomic policy in the modern world economy

o      Macroeconomic policymaking in a globalizing world economy

o      The role of international financial institutions

o      The future of the world economy

Soon to come in the MSM text book series: Marketing

Profs. Arthur Sybrandy and Ronald Tuninga are coordinating the marketing text book.  Contact them if you wish to contribute a chapter or a case. Here is the list of topics from MSM’s core syllabus in Marketing. Ask the editors whether the book chapters will exactly follow the syllabus topics or whether modifications are planned.

  • Globalization of Marketing
  • Firm, Industry & National Competitive Analysis
  • Researching Business Environments
  • Cross-Cultural Buyer Behavior
  • Foreign Market Entry Strategies
  • Marketing in Mature Markets
  • Marketing in New Markets
  • Marketing in Emerging Markets
  • Macro/Micro-Segmentation & Positioning
  • Products & Services Standardization/Adaptation
  • Pricing for Low/Medium Income Markets
  • Distribution amidst Limited Infrastructure
  • Transnational/Localized Marketing Communications
  • Socio-Ethical Issues in Marketing & Development