Dear Colleague,
Dean Tuninga and I would like to offer you the opportunity to contribute a chapter or a short original case to an unusual book series, the MSM Series in Intercultural and Global Management.
Maastricht School of Management (MSM) teaches MBA courses and executive programs in thirty countries, mostly in the developing world. Students in these countries find “standard” textbooks on innovation and entrepreneurship overly expensive, inaccessible (both logistically and conceptually), and inappropriate in their content. For this reason, MSM has teamed with Meyer & Meyer publishers in Aachen to produce an original, low-cost series of textbooks for this market.
MSM Director-Dean Ronald Tuninga and I are Series Editors, and I will also coordinate authors for the volume on Managing Innovation, Technology and Entrepreneurship.
Volumes in the series are concise yet complete. They contain exposition, cases and examples that are as rigorous as those in standard texts, yet appropriate to the targeted market.
The first three books of the series are already in print, and the fourth is in press. (The first volumes’ titles are How to Write Your MBA Thesis; Leadership, Change and Responsibility; Strategy Synthesis (this one is published by South-Western College Publishing); and Managing Cultural Diversity.) The fifth volume will be Managing Innovation, Technology and Entrepreneurship ("MITE").
Each book corresponds to a core course in MSM's MBA curriculum. Each of the course's main topics will comprise a chapter in the book. (There is always scope for a few additional chapters; please feel free to propose other topics.)
Because it is a low-cost textbook, we can only offer you modest rewards for your participation. One reward is free attendance at MSM’s annual Partners’ Conference, at which faculty from the School’s outreach partners in many countries present their research and share teaching strategies. Second, particularly cogent contributions to the book may result in an invitation to teach a course for MSM. This offer would, naturally, include a stipend and full costs of travel to an exotic location. Teaching offers are at the sole discretion of Maastricht School of Management.
Please send me the intended topic of your contribution, and its nature (case or chapter) as soon as possible. I will post, in this blog, a document containing full specifications for contributions to the volume. I will also post the chapters/topics from the syllabuses of the remaining core courses, but meanwhile (because you are MSM Partners and already have the syllabuses) you may refer to them for writing opportunities.
Thank you for your interest in this project, which will put your name in front of the “second billion” up-and-coming citizens of planet Earth.
Best regards,
Fred Phillips
Professor of Marketing, Entrepreneurship, and Research Methods
Maastricht School of Management, PO Box 1203, 6201 BE Maastricht, Netherlands
The Globally Networked Management School
